The NBA superstar is the most expensive and influential athlete in social media.
The company Opendorse engaged in the valuation of social media campaigns, conducted a study of the accounts of the leading players in the NBA. According to Opendorse, each post LeBron James, with 23.2 million followers on Twitter, is slightly less than 140 thousand dollars (139 474).
“We just say that one tweet LeBron is estimated at 140 thousand. You see, it read 23 million people. This is five times more audience than the commercials on TV”, – quotes the Director General Opendorse Blake Lawrence ESPN.
His company by specially developed algorithms translates into monetary value the effect of actions of celebrities in social networks.
Closest rivals behind LeBron seriously: Kevin Durant from “Oklahoma-city” can bring one tweet 553 66 dollar Kobe Bryant – 42 389, and the super-rich Floyd Mayweather – 34 924.